Elections, Violence and Ethnicity in Kenyan Media
The Kenyan press is outspoken and reports habitually on corruption, power struggles and politics. But there is one topic where strict self-censorship applies: ethnicity.
Self-censorship is applied to avoid inciting trouble. The ethical rules therefore include using ethnic identity only in positive ways and in connection with uncontroversial cultural expressions.
The international press had quite a different approach. It raised the ethnic background of the clashes and described Kenya as a country where tribal conflict had erupted into near-civil war.
New general elections are now coming up in Kenya. The last elections in December 2007 provoked an extensive wave of violence that shook the country and worsened the ethnic conflicts.
The Kenyan press is outspoken and reports habitually on corruption, power struggles and politics. But there is one topic where strict self-censorship applies: ethnicity.
Ethnic identity is very important in Kenya with over 40 tribes. Kenyans are proud to use the word ‘tribe’ to describe their background. But ethnicity is also an inherent explosive force. Kenyans classify their compatriots by ethnic identity. One’s own group is important as a safety net, one has a common language, and the overwhelming majority vote with ‘ethnic loyalty’ in political elections.
The Kenyan press has adjusted to a safety principle. Self-censorship is applied to avoid inciting trouble. The ethical rules therefore include using ethnic identity only in positive ways and in connection with uncontroversial cultural expressions.
New general elections are now coming up in Kenya. The last elections in December 2007 provoked an extensive wave of violence that shook the country and worsened the ethnic conflicts.
The Belgian researcher Roel Coesemans has studied the international and Kenyan press coverage of the crisis following the last elections. The international newspapers were the leading ones in the UK and USA. The Kenyan papers were the two largest and most influential ones – the Daily Nation and The East Africa Standard.
The Kenyan press is important, especially in urban areas. Every copy is read by several people. Many Kenyans are passionately interested in stories about political wheeling and dealing, not least because they are interpreted with an ethnic perspective – who is fooling whom, who is successful? Politics is focused on persons, not on issues or ideology.
Coesemans studied the reporting on the violent conflicts that broke out when the 2007 election results were announced and the incumbent president Mwai Kibaki was pronounced as winner and then in a coup-like way was sworn in for a new term. Later scrutiny has revealed fraud in both of the main contenders’ camps.
Over 1200 people were killed during the crisis and over half a million were displaced. The Kenyans had confidence in the voting after a fair election in 2002 and a referendum in 2005. But in 2007, a dismayed public followed the brutal and deadly violence on TV and in the press. The result was a lingering trauma.
The Kenyan justice system has not been able to prosecute anyone as responsible for this. Two leading politicians have been indicted by the International Criminal Court in The Hague for crimes against humanity. This has not prevented them from standing in the presidential election in March.
Ethnic conflict
President Kibaki belongs to the largest ethnic group, Kikuyu, which has been in power for most of the 50 years of independence, while amassing vast wealth in land and corporate holdings. This does not mean that all Kikuyu are well-off –Kikuyus are both among the richest and some of the poorest Kenyans. They inhabit mainly the Central area around Nairobi, but have also been resettled in other parts of the country as part of a land reform.
The main opposition leader Raila Odinga is a Luo, one of the four main ethnic groups. Odinga has been in prison for years as an opposition politician, but he is also a successful businessman and the son of the political opponent of Kenya’s first president, Jomo Kenyatta.
The Kikuyu-Luo conflict dates back to the post-independence era[1] and even before then. In the 2007 election, Odinga had gathered support from a coalition of Luo, Luhyaand Kalenjin in western Kenya and in the vast Rift Valley area. The Kalenjin are lumped together as a ‘tribe’, but are in reality composed of various ethnic groups with different languages. If Kibaki symbolised central power and wealth, Odinga was seen as representing the regions and the poor.
In Rift Valley, the Kikuyu are regarded by many as strangers and settlers, even though they may have lived in the region for a long time. Land is scarce and poverty extensive and both local and national politicians have provoked antagonism before previous elections, in order to gain votes and incite fear. They have not allowed tolerance to prevail.
When the Kikuyu in Rift Valley were attacked by a mob of Kalenjin and other groups 2007-2008, the main Kenyan newspapers were very careful not to mention the ethnicity of either victims or perpetrators, in accordance with their ethical rules. After the first wave of violence against presumed Kibaki supporters – i.e.Kikuyu – there were counterattacks from notorious armed gangs with roots in Kikuyu nationalism with alleged support from circles close to the president.
The local press remained discreet, which may seem decent and responsible. According to Coesemans, however, the effect was rather insidious; the readers might get a sense of something being swept under the rug. A relevant observation is that Kenyans can understand ethnic patterns from the names of places of incidents and persons interviewed. Thus, there was a subtext that virtually shouted out the ethnicity of both victims and perpetrators.
Yet, the Kenyan papers refrained from putting ethnicity in the context as an explanatory factor of the violence. Instead, it was portrayed as eruptions of social and political conflicts or even as merely criminal acts. This self-censorship left the readers to their own interpretations, where ethnic factors undoubtedly were ever present since it is such a dominating part of Kenyans’ image of their country’s reality. But on the whole, the leading newspapers managed to maintain their composure and report in a balanced way, according to Coesemans.
Local radio stations, however, do raise ethnicity. A program host in Rift Valley is under indictment in The Hague as accessory to crimes against humanity after having broadcast hate propaganda (“eradicate the weeds”) and coded messages, reminiscent of the radio broadcasts unleashing the genocide in Rwanda 1994.
The international press had quite a different approach. It raised the ethnic background of the clashes and described Kenya as a country where tribal conflict had erupted into near-civil war. These antagonisms were sometimes portrayed as ancient although they are based more on contemporary disputes over material resources and political power.
The narrative of tribal war and ethnic conflict was a simple way of explaining the events to international readers. Issues of land, historical injustices, political favouritism, migration and business cycles were, according to Coesemans, given a minor role as causes of the crisis, and so was the widespread discontent with electoral fraud – and the description of an African country reverted comfortably to the old stereotypes.
Kenya has adopted a new constitution after more than 15 years of debate and an extensive effort of popular education. Now, on 4 March, there will be new general elections. The ethnic question seems to be on everyone’s mind, if not on the agenda of the local media. But politicians engaged in ‘hate speech’ have begun to be prosecuted, and this is reported by the press.
Women’s representation has increased even in the most backward and traditional parts of the country. The economy is progressing. There are many positive signs, but there is an evident fear of what power-hungry politicians might kick up around the election. Which ethnic strings will be played this time? The media face a difficult but incredibly important task.
This article has been updated and translated by the Editor from the original Swedish text read by the author on the Radio Sweden programme “OBS!”.




